Facebook’s stocks recently rose greatly this week on news of increased advertisement revenue. This is only natual as Facebook learns to dial in how it’s users think and behave and target advertising to them. Amazon has perfected this art, motivating me to purchase something nearly everytime I log on. It was only a matter of time before Facebook firgured out how to do so as well.
While this is positive news for suits and wall-street types, this is pretty much the first nail in the coffin for average users, as it proves the revenue model of increased advertising is a successful one, naturally only leading to more invasive ads in the future in an effort to pay increased dividends quarter after quarter.
The Facebook: Innocence Lost
The core ideal has been eroded by capitalism, to the delight of others and frustration of some.
When Facebook was more of an NGO than a publicly traded corporate monstrosity users enjoyed their new found online interaction capabilities, and rarely fretted over violations of privacy, being used for profit, or being powerless in the direction and change “The Network” undertook. Things were better because they were simpler. With Zuckerberg’s quest for fortune and fame, the heart of Facebook has forever been changed, and it’s altruistic social connecting attributes have been diluted by corporations, and it’s essence tainted by advertising.
Dark Skies at Nigh, Zuckerbergs Fright
Facebook’s CEO Mark Zuckerberg has big decisions ahead, making Facebooks long term future a cloudy one.
While this site often predicts the demise of Facebook, sometimes in overly drastic or theatrical fashion, it is still something that only seems logical to it’s editors. The pressure to perform for shareholders and increase revenue quarter after quarter is the crux of Facebook’s problem as a social network. The site was designed for communication, not retailing like Amazon, and for this reason users react much more negatively to privacy issues than they do on other commerical websites. As users have been supplanted by shareholders as Facebook’s #1 concern, it is only logical discontent will turn into action and an alternative, less intrusive social network will be sought. The internet is always adapting, and if a website fails to evolve, it is left to the rot.
The desire to break from Facebook is evident in the widespread and ready adoption of other non-traditional social networking platforms such as instagram, tumblr, twitter and even music sharing services such as spotify. Users will increasingly band together based upon common interests, such as electronic music lovers on spotify. This aspect of human nature is often referred to as “tribal mentality” and is predicted by many to be the next evolution step online, after we transcend the current anarchical state.
Return to Childhood: A Savior Arrives
Facebook will have to change and adapt or face extinction.
All is not lost however, because as the internet is infinitely vast, and people’s imaginations are infinitely creative, a savior will arrive to break the chains of shareholders and advertisements and give the masses a newer, better, more satisfying way to socially network.
A complete reinvention of the wheel isn’t needed even, just a “Facebook Throwback” would probably suffice, structured legally as a Non-Profit Organization, this would lay the basis of trust for users to jump ship from the shadowy and commericial ways of the current Facebook for this new “Facebook for the Masses”, a site that will never store and distribute your information for financial gain. A site where users are the shareholders. Interface and design could be updated and changed by the users themselves with an open-source development program. The site would then evolve with the demands of it’s users, not the demands of a single CEO and his board.
We at DFI prophecize this saviors arrival sometime within the next 2-3 years, as looking at internet search trends for “delete facebook” or “how to leave facebook” are enormous and only growing. Negative press continues to roll out chronically, as user dissatisfaction and desire for change grows. One day soon some forward thinking individuals will take action and a revolution will begin. We look forward to the day. Until then, keep your heads low and remain opptimistic: we will rise up. Viva le resistance!
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